This contest is set to crown the first 3XW Heavyweight Champion at "Genesis" in Des Moine. In one corner, is the former WWE star Billy Gunn, who now goes by Kip James in TNA. His opponent is one of 3XW's most dominant singles wrestler, Brian Ash. Will James' experience in the big leagues be able to help him capture this brand new title or will Ash's heel tricks be able to help him seal the deal as 3XW's top star?